Selected Work
Campaigns that moved the needle
Shell — Everybody Forward
U.S. Brand Repositioning · $5M Production Budget · CTV, Social, OOH, Motorsport
Brand Campaign · Wunderman Thompson
Led account direction for Shell's national brand repositioning campaign, anchored in IndyCar/NASCAR partnerships with Penske. End-to-end delivery across CTV, social, retail, and enterprise channels.
Integrated Campaign · VCCP / T-Mobile for Business
Las Vegas Grand Prix F1 Campaign
Multi-format B2B campaign tied to Mobile World Congress — digital display, OOH, and virtual experiences for enterprise decision-makers, alongside the iPhone 15 Pro B2B launch.
FY25 Campaign Delivery
GTM Strategy Package
Partner Marketing Program · Indigo Slate / Microsoft
Microsoft Partner Marketing as a Service — Partner Marketing at Scale
Built and scaled Microsoft's Partner Marketing as a Service (PMaaS) program from inception, operationalizing delivery across 100+ concurrent projects in 10+ languages. Delivered 22+ partner campaigns per month, each with go-to-market plans, joint value propositions, messaging positioning frameworks, and co-branded creative designed to accelerate partner pipeline growth.
Partner Network / Live
Process Design · PMaaS Customer Journey
Partner Marketing Architecture
Designed the full PMaaS customer journey — three distinct partner paths from PDM outreach through scheduling, briefing, and campaign launch. Built for scale across the global partner ecosystem.
Brand Account · Wunderman Thompson
Washington's Lottery — $1B+ in Sales
Won and retained the $12M annual account for six years. NFL-approved Seahawks & Sounders campaigns, 5-6 major video shoots per year, through COVID. Helped drive sales past $1 billion.
Brand Repositioning · Publicis / T-Mobile
T-Mobile Uncarrier Rebrand
Contributed to T-Mobile's Uncarrier brand repositioning at Publicis — one of the most disruptive telecom rebrands in U.S. history, challenging category conventions and reshaping how the brand showed up across consumer and enterprise channels.
Global Product Launch · Wunderman Thompson / Microsoft
Windows 11 Pro — Global Launch
Coordinated U.S. and international shoots, managed Intel co-op approvals, and delivered hundreds of localized assets across enterprise and retail channels worldwide for the global Windows 11 Pro launch.
Career
A decade of high-output execution
Starbucks
Advertising Production Manager
Covering for maternity leave
Oct 2025 – Present
Indigo Slate
Engagement Director
- Built Microsoft's Global PMaaS program from zero — 22+ campaigns/month
- Designed Monday.com CRM + workflow automation for hundreds of simultaneous projects
- Delivered campaigns in 10+ languages across global partner ecosystem
Jan 2024 – Aug 2025
VCCP
Account Director (Freelance)
- Onboarded T-Mobile for Business post-win, keeping active campaigns moving
- iPhone 15 Pro B2B launch across three enterprise audience segments
- Las Vegas Grand Prix / MWC campaign — Video, OOH, social, virtual
Jul 2023 – Nov 2024
Wunderman Thompson
Account Director
- Shell U.S. brand repositioning — $5M production, CTV, social, OOH, motorsport
- Washington's Lottery $12M account — drove sales past $1B over six years
- Microsoft Windows 11 Pro global launch — 100s of localized assets
May 2019 – Jul 2023
Cole & Weber
Account Supervisor
- Olympics Rio 2016 global campaign — deployed in 200+ countries
- Washington's Lottery — $12M budget, 5–6 video shoots/year at up to $500K each
- Seahawks, Sounders NFL-approved campaigns + Trident national launch
Apr 2015 – May 2019
Capabilities
Built for complexity at scale
Integrated Campaign Execution
Paid media, social, OOH, CTV, retail, and partner channels — delivered simultaneously, on time, on brief.
Creative Production
Brand-side creative direction, agency management, shoot production, and asset delivery from concept to trafficking.
Global Partner Marketing
GTM campaigns, joint value propositions, co-branded creative, and localization across 10+ languages and markets.
Workflow & Operations
Monday.com CRM systems, Jira, Workfront, Azure DevOps — built scalable engines moving hundreds of projects simultaneously.
Strategy & Insights
Consumer research (IPSOS, MRI-Simmons), Power BI, brand positioning, and GTM strategy grounded in data.
AI & Automation
GPT, Copilot, Zapier — using AI to accelerate output, automate workflows, and stay ahead of how creative teams operate.
Ready to build something remarkable
Full-time, contract, and consulting engagements. Fast onboarding, high output, no hand-holding required.