Starbucks Pink Energy Refreshers campaign photography
Seattle Seahawks — Washington's Lottery
Brand & Product Marketing · Integrated Campaigns & Content

View WorkContact
$1B+
Client Revenue Driven
100+
Concurrent Campaigns
10+
Languages & Markets
200+
Countries Reached
Brands Worked With
ShellMicrosoftStarbucks T-MobileWA LotteryOlympicsTrident
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Selected Work
Brand Production · Starbucks / American Haiku

Pink Energy Refreshers.
Summer 2026, everywhere.

Brand Production · Starbucks / Independent Media

The Magic of Coffee.

From the hands that grow it to the ones who pour it — the magic starts long before the first sip.

Brand Campaign · Wunderman Thompson / Shell

Everybody Forward.
Reducing emissions, race after race.

More Work
Product Launch · Starbucks
Starbucks Energy Refreshers
Led strategy, creative development, and production delivery for the Energy Refreshers product launch — coordinating across agencies, legal clearance, OOH, digital, and retail channels for national rollout.
T-Mobile Las Vegas Grand Prix
Integrated Campaign · VCCP / T-Mobile for Business
Las Vegas Grand Prix F1 Campaign
Multi-format B2B campaign tied to Mobile World Congress — digital display, OOH, and virtual experiences for enterprise decision-makers, alongside the iPhone 15 Pro B2B launch.
FY25 Campaign Delivery
GTM Strategy Package
Partner Marketing Program · Indigo Slate / Microsoft
Microsoft Partner Marketing as a Service — Partner Marketing at Scale
Built and scaled Microsoft's Partner Marketing as a Service (PMaaS) program from inception, operationalizing delivery across 100+ concurrent projects in 10+ languages. Delivered 22+ partner campaigns per month, each with go-to-market plans, joint value propositions, messaging positioning frameworks, and co-branded creative designed to accelerate partner pipeline growth.
Partner Network  / Live
Process Design · PMaaS Customer Journey
Partner Marketing Architecture
Designed the full PMaaS customer journey — three distinct partner paths from PDM outreach through scheduling, briefing, and campaign launch. Built for scale across the global partner ecosystem.
Washington's Lottery
Brand Account · Wunderman Thompson
Washington's Lottery — $1B+ in Sales
Won and retained the $12M annual account for six years. NFL-approved Seahawks & Sounders campaigns, 5-6 major video shoots per year, through COVID. Helped drive sales past $1 billion.
T-Mobile Uncarrier Rebrand
Brand Repositioning · Publicis / T-Mobile
T-Mobile Uncarrier Rebrand
Contributed to T-Mobile's Uncarrier brand repositioning at Publicis — one of the most disruptive telecom rebrands in U.S. history, challenging category conventions and reshaping how the brand showed up across consumer and enterprise channels.
Windows 11 Pro Global Launch
Global Product Launch · Wunderman Thompson / Microsoft
Windows 11 Pro — Global Launch
Coordinated U.S. and international shoots, managed Intel co-op approvals, and delivered hundreds of localized assets across enterprise and retail channels worldwide for the global Windows 11 Pro launch.
Career
Starbucks
Advertising Production Manager – Maternity Leave Coverage + Extension
  • Production lead for Starbucks' "Pink Energy" platform, developing creative on a compressed timeline and coordinating concurrent shoots across Atlanta, LA, NYC, and London for a national summer launch
  • Led creative development and production for the nationwide launch of Starbucks Energy Refreshers, contributing directly to strong customer adoption and afternoon daypart traffic growth
  • The Magic of Coffee: brand-side production lead partnering with director David Gelb and Independent Media across pre-production through final delivery — the spot tested as one of Starbucks' most successful campaigns on record
  • Built a scalable shoot-content intake process for internal teams submitting advertising content requests, adopted company-wide for future shoots
  • Helped establish a casting process for Starbucks commercials that remains in place beyond this engagement
Oct 2025 – Jun 2026
Starbucks Work
Indigo Slate
Engagement Director
  • Built and launched Microsoft's Global Partner Marketing as a Service program from the ground up, operationalizing delivery across 100+ concurrent partner projects and 10+ languages within three months of the client engagement
  • Designed the onboarding, account management, and delivery architecture underpinning the program, creating a scalable operating model
  • Executed 22+ partner go-to-market campaigns per month, producing launch plans, joint value propositions, messaging frameworks, and co-branded creative to drive partner pipeline growth
  • Designed and ran a workflow automation system serving as a scalable offer engine, moving hundreds of projects simultaneously through intake, production, localization, and launch
  • Delivered global partner campaigns end-to-end, partnering directly with Microsoft stakeholders, partners, and localization vendors to ship at scale without sacrificing quality or speed
Jan 2024 – Aug 2025
PMaaS Work
VCCP
Account Director – Contract
  • Onboarded the newly won T-Mobile for Business account, stepping in immediately post-win to keep active campaigns moving
  • Account lead on campaign strategy and creative delivery for the iPhone 15 Pro B2B launch, producing compliant assets across three distinct enterprise audience segments under aggressive timelines
  • Delivered an integrated Las Vegas Grand Prix (F1) campaign tied to Mobile World Congress, shipping video, OOH, targeted social, and virtual experiences for B2B decision-makers
  • Declined a full-time offer due to a required onsite relocation to NYC
Jul 2023 – Nov 2024
LVGP Work
Wunderman Thompson
Account Director
  • Won and retained Washington's Lottery, a $12M annual account, through competitive pitch and six years of continuous execution, helping drive sales growth past $1B while keeping campaigns on track through fully remote operations during COVID
  • Led large-scale brand and product campaigns for Shell and Microsoft, including Shell's U.S. brand repositioning with a $5M production budget, delivering creative across CTV, social, digital, and OOH
  • Successfully launched Microsoft's Windows 11 Pro globally, coordinating U.S. and international shoots, managing Intel approvals, and delivering hundreds of localized assets
  • Shipped complex, multi-partnership work spanning Seahawks & Sounders Lottery campaigns to interactive retail builds and global B2B content engines, working directly with clients, production partners, and global teams
May 2019 – Jul 2023
WT Work
Cole & Weber
Account Supervisor
  • Executed global and regional brand campaigns spanning the Rio 2016 Olympics, Washington's Lottery, and Trident Seafoods, shipping work across sports, entertainment, and multi-market launches
  • Delivered the IOC's Rio 2016 global campaign, producing creative templates and PSA content deployed across 200+ countries, managing approvals, localization, and global rollout with IOC teams
  • Owned Washington's Lottery brand and production execution, managing a $12M annual budget and 5–6 major video shoots per year (up to $500K each), aligning creative with ticket launches and retail GTM
  • Shipped annual high-impact Seahawks and Sounders Lottery campaigns that drove year-over-year growth in annual ticket sales
Apr 2015 – May 2019
Capabilities
📡

Integrated Campaign Execution

Paid media, social, OOH, CTV, retail, and partner channels — delivered simultaneously, on time, on brief.

🎬

Creative Production

Brand-side creative direction, agency management, shoot production, and asset delivery from concept to trafficking.

🌎

Global Partner Marketing

GTM campaigns, joint value propositions, co-branded creative, and localization across 10+ languages and markets.

⚙

Workflow & Operations

Monday.com CRM systems, Jira, Workfront, Azure DevOps — built scalable engines moving hundreds of projects simultaneously.

📊

Strategy & Insights

Consumer research (IPSOS, MRI-Simmons), Power BI, brand positioning, and GTM strategy grounded in data.

🤖

AI & Automation

GPT, Copilot, Zapier — using AI to accelerate output, automate workflows, and stay ahead of how creative teams operate.

Contact

✉
Email
ryan.lyonnais@gmail.com
📞
Phone
360-420-1117
in
LinkedIn
ryan-lyonnais-6826bb11